- 10% e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.) by e.l.f.

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.) by e.l.f.

(34549 customer reviews)

Original price was: $11.00.Current price is: $9.90.

Original price was: $11.00.Current price is: $9.90.

Top Pick — discover the e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.) by e.l.f., built for performance and designed for life in the United States.

About e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

  • SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
  • FOR ALL SKIN TYPES: Our Power Grip Primer’s formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores.)
  • MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
  • HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
  • VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.

The e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.) by e.l.f. combines reliability, modern design, and user-focused engineering. Perfect for everyday use, it delivers exceptional results for American customers who value innovation.

Specification: e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.) by e.l.f.

Brand

e.l.f.

Product Benefits

Hydrating

Item Form

Gel

Skin Type

All

Package Information

Bottle

Photos: e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.) by e.l.f.

34549 reviews for e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.) by e.l.f.

4.6 out of 5
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  1. Nataly Bido

    Favorite affordable primer! Doesn’t break me out, long lasting, no smell or color. Good choice!

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  2. It changed a little but my scratch.

    كويس خفيف نوعه لازم دهن بسرعه ينشف على طول ودا احسن عشان ماياخد وقت

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  3. Cierra Larson

    AMAZING i would tottaly suggest it you need this for your primer it lives the perfect finish to your makeup and holds your makeup on for hours i have heard so many good things and i have to say thats the truth!!!

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  4. racheyrach03

    This is my go-to primer for face and eyes, it’s so sticky and tacky when you first put it on the bottle can hold itself to your face. It makes my makeup longevity greater when applied than if not.

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  5. kel

    This stuff is incredible for my summer oily skin. For the longest time, I used the Makeup Forever Shine Control primer (which worked great, but I was tired of paying $40+ for a primer). I’m 28, a professional, and live in Florida. I can confidently say that this Elf primer lasts me an entire 10hr work day followed by after work happy hr and well into the night if needed. It goes on great, holds my makeup in place, and doesn’t dry out or irritate my skin. I wait about a minute after applying the primer before following with my foundation. Overall, I would 100% recommend this product to anyone looking for a reasonably priced and effective primer.

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  6. Rebecca

    I feel it does a great job gripping my makeup. I’ve gone out in the heat sweating a lot and my makeup was still there. This little tube last a long time don’t underestimate it. I wouldn’t say it’s the best primer but it does the job for the cost.

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  7. Excelente lo ame

    This primer works so well! It makes my makeup last all day and gives my skin a smooth, hydrated feel. The texture is a little sticky at first, but that’s what makes it grip perfectly. Great quality for the price!

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  8. Nataly Bido

    This primer is a real game changer, especially if you struggle with makeup staying put. It has a lightweight, almost gel-like texture that applies smoothly and absorbs quickly without leaving any sticky or heavy residue.

    What I love most is how it really “grips” onto foundation and other makeup products, helping them last much longer throughout the day — even on oily or combination skin. It controls excess oil pretty well, keeping my face from looking shiny for hours.

    It also helps blur pores and fine lines, giving a smooth and even canvas for makeup application. Plus, it’s affordable and cruelty-free, which is always a bonus.

    If you want your makeup to stay fresh and flawless all day, this primer is definitely worth trying.

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  9. Johonna Barrett

    The e.l.f. Power Grip Primer really lives up to its name! It makes my makeup last all day without sliding off, even in the heat. I love how it gives that slightly tacky finish so foundation sticks perfectly. It also smooths my skin and makes everything look more flawless. For the price, it’s honestly unbeatable—works just as well as high-end primers. Definitely worth adding to your routine!

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  10. Gabbi

    It is my first primer, it was perfect for my skin it doesn’t blur texture but helps for perfect make up

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    Last updated on October 19, 2025 1:43 am Details
    e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.) by e.l.f.
    e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.) by e.l.f.

    Original price was: $11.00.Current price is: $9.90.

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